Musk’s Persona in the Dealbook Conference.
Musk showed two faces in the DealBook event hosted by the New York Times. He was sometimes smiling and self-deprecating while being awkward, nervous, and sometimes vulgar at others. Though perhaps expected by individuals aware of Musk’s persona, his action attracted more attention in light of these issues surrounding X, a previously well-known Twitter social network purchased last year.
This was with regards to accusations of antisemitism towards Musk because he liked a post which made many organizations such as Apple stop ads on this site. This particular aspect is causing significant concern for the company: this has made their situation worse since the CEO of Twitter Inc., Linda Yaccarino, is trying to patch up things up with her business friends it all seems like a fresh start.
First, Musk made an attempt to reconcile with the exiting advertisers and then he got angry (a strategy that pushed the advertisers further down the road), and so on. From the vague owner’s comment to the antisemitic post and Media Matters’ lawsuits, X lost more than 100 brands, and, according to The New York Times, will face the likelihood of losing $75 million in revenue until the end of 2
“I don’t make ads, and if someone tried to blackmail me there, I would say, ‘Okay you fucker. Go suck some more dicks’. Do you understand that?”
It was specially targeted towards the Disney CEO Robert Iger, who had only minutes before, on the same stage, restated that his company would sever business relations with X. Musk termed this boycott “an attempt to kill the company”.
“The advertisers would refuse to support us, and we would vanish hence.”
With regard to Musk, he has attributed it on the media and their false information about him as well as his commentary on the event. He confesses, “I’m sorry! I didn’t mean it,” and then adds, “It’s not an apology tour.”